diff --git a/CMakeLists.txt b/CMakeLists.txt
index 8a1f86bc..e3b35110 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -355,10 +355,14 @@ endif ()
 add_library(fmt-header-only INTERFACE)
 add_library(fmt::fmt-header-only ALIAS fmt-header-only)
 
-if (MSVC AND FMT_UNICODE)
+if (NOT MSVC)
+  # Unicode is always supported on compilers other than MSVC.
+elseif (FMT_UNICODE)
   # Unicode support requires compiling with /utf-8.
   target_compile_options(fmt PUBLIC $<$<COMPILE_LANGUAGE:CXX>:/utf-8>)
   target_compile_options(fmt-header-only INTERFACE $<$<COMPILE_LANGUAGE:CXX>:/utf-8>)
+else ()
+  target_compile_definitions(fmt PUBLIC FMT_UNICODE=0)
 endif ()
 
 target_compile_definitions(fmt-header-only INTERFACE FMT_HEADER_ONLY=1)
diff --git a/test/CMakeLists.txt b/test/CMakeLists.txt
index 6f7214a8..fac82392 100644
--- a/test/CMakeLists.txt
+++ b/test/CMakeLists.txt
@@ -45,6 +45,10 @@ function(add_fmt_test name)
   add_fmt_executable(${name} ${sources})
   target_link_libraries(${name} ${libs})
 
+  if (ADD_FMT_TEST_HEADER_ONLY AND NOT FMT_UNICODE)
+    target_compile_definitions(${name} PUBLIC FMT_UNICODE=0)
+  endif ()
+
   # Define if certain C++ features can be used.
   if (FMT_PEDANTIC)
     target_compile_options(${name} PRIVATE ${PEDANTIC_COMPILE_FLAGS})