chore: Update press kit

press_kit/README.md

@@ -1,22 +1,53 @@
-# Bazzite Press Kit
+# Press Kit
 
-# About
-For information about Bazzite, it's background, features, and installation, [take a look at our website](https://bazzite.gg/).
+Thanks for generating content about about Bazzite and Universal Blue! This document will explain how to use the brand and terminology used by the project.
 
-# Important Note
-Bazzite is not a Linux distribution in the traditional sense. It is an OCI image built from Fedora Silverblue or Kinoite using [Universal Blue technology](https://universal-blue.org/). Users may at any time rebase from our image to stock Fedora and back again without losing data.
+- [Bazzite](https://bazzite.gg/)
+- [Universal Blue](https://universal-blue.org/)
+
+# Bazzite Terminology
+The name of the project is `Bazzite`. It is built with [Universal Blue](https://universal-blue.org), which publishes base images that Bazzite uses. These in turn are derived from Fedora’s Atomic Desktop images. Universal Blue is the parent organization of [Bluefin](https://projectbluefin.io), [Bazzite](https://bazzite.gg), [Aurora](https://getaurora.dev), and [uCore](https://github.com/ublue-os/ucore). It also acts as the GitHub organization. 
+
+## Proper Usage
+- `Bazzite` - used to prefer to the project and/or operating system
+- `Bazzite-Deck` - Image used for handhelds, HTPCs, and other systems that can make use of Steam Gaming Mode
+
+## Incorrect Usage
+- `Bazzite OS` - or any addition of "OS" to the name.
+- `Fedora Bluefin` - this implies a formal relationship between Fedora and Bluefin. Check the [mission document](https://universal-blue.org/mission.html) for more information about the relationship between Fedora and Universal Blue
+- `Universal Bazzite` or `uBlue Bazzite` - "Bazzite is built with Universal Blue" or "Bazzite is a Universal Blue image" is recommended instead.
+- "Immutable Distribution" - Bazzite is an operating system, it is neither immutable nor a distribution, it is a custom image based on Fedora. As an alternative for immutable, the word `Atomic` may be used.
+
+
+# Universal Blue Terminology
+
+## Proper Usage
+
+- `Universal Blue` - used to refer to the Universal Blue Project, the GitHub organization, or the collective set of maintainers
+
+## Incorrect Usage
+
+- `uBlue`, `UBlue`, `ublue-os`, or any contraction of the term. These shorthand names are commonly used as convenience slugs in URLs or paths in the operating system such as `/usr/share/ublue-os`
+
+# Governance
+
+All Universal Blue images share governance structures and are modelled after cloud native projects such as Kubernetes:
+
+- [Mission](https://universal-blue.org/mission.html)
+- [Values](https://universal-blue.org/values.html)
+- [Membership](https://universal-blue.org/membership.html)
+
+# Contacts
 
-- [View our website](https://bazzite.gg/)
-- [View our governance](https://universal-blue.org/membership)
-- [View available images](https://github.com/orgs/ublue-os/packages?repo_name=bazzite)
-- [View releases](https://github.com/ublue-os/bazzite/releases)
 - [View newsletter](https://universal-blue.discourse.group/tag/bazzite-buzz)
-- [View our open issues](https://github.com/ublue-os/bazzite/issues)
 - [Join our Discord server](https://discord.gg/QhwnC5PnqF)
 
-Feel free to email [KyleGospo](mailto:kylegospo@bazzite.gg) or [EyeCantCU](mailto:eyecantcu@bazzite.gg) with any questions.
+Feel free to [email us](mailto:press@bazzite.gg) with any questions.
 
 # Fonts
 Our logo uses the following fonts:
 - [MuseoModerno](https://fonts.google.com/specimen/MuseoModerno)
 - [DM Sans](https://fonts.google.com/specimen/DM+Sans)
+
+SVG source files for our logos can be found within this folder of this repository.
+Please do not distort or modify the artwork or logos, including spacing, color, elements, and scaling.