diff --git a/content.c b/content.c
index 269034ca5d..89b2cb763a 100644
--- a/content.c
+++ b/content.c
@@ -828,10 +828,6 @@ static void content_load_init_wrap(
 
 /**
  * content_load:
- * @argc             : Argument count.
- * @argv             : Argument variable list.
- * @args             : Arguments passed from callee.
- * @environ_get      : Function passed for environment_get function.
  *
  * Loads content file and starts up RetroArch.
  * If no content file can be loaded, will start up RetroArch
@@ -839,16 +835,15 @@ static void content_load_init_wrap(
  *
  * Returns: false (0) if rarch_main_init failed, otherwise true (1).
  **/
-bool content_load(int argc, char **argv, void *args,
-      environment_get_t environ_get)
+static bool content_load(content_ctx_info_t *info)
 {
    unsigned i;
    bool retval                       = true;
    int rarch_argc                    = 0;
    char *rarch_argv[MAX_ARGS]        = {NULL};
    char *argv_copy [MAX_ARGS]        = {NULL};
-   char **rarch_argv_ptr             = (char**)argv;
-   int *rarch_argc_ptr               = (int*)&argc;
+   char **rarch_argv_ptr             = (char**)info->argv;
+   int *rarch_argc_ptr               = (int*)&info->argc;
    struct rarch_main_wrap *wrap_args = (struct rarch_main_wrap*)
       calloc(1, sizeof(*wrap_args));
 
@@ -857,8 +852,9 @@ bool content_load(int argc, char **argv, void *args,
 
    retro_assert(wrap_args);
 
-   if (environ_get)
-      environ_get(rarch_argc_ptr, rarch_argv_ptr, args, wrap_args);
+   if (info->environ_get)
+      info->environ_get(rarch_argc_ptr,
+            rarch_argv_ptr, info->args, wrap_args);
 
    if (wrap_args->touched)
    {
@@ -1761,6 +1757,8 @@ bool content_ctl(enum content_ctl_state state, void *data)
                   stream->a, stream->b, stream->c);
          }
          break;
+      case CONTENT_CTL_LOAD:
+         return content_load((content_ctx_info_t*)data);
       case CONTENT_CTL_NONE:
       default:
          break;
diff --git a/content.h b/content.h
index 978626150e..f06eed1688 100644
--- a/content.h
+++ b/content.h
@@ -46,6 +46,11 @@ enum content_ctl_state
 
    CONTENT_CTL_DEINIT,
 
+   /* Loads content file and starts up RetroArch.
+    * If no content file can be loaded, will start up RetroArch
+    * as-is. */
+   CONTENT_CTL_LOAD,
+
    CONTENT_CTL_GET_CRC,
 
    /* Load a RAM state from disk to memory. */
@@ -82,21 +87,13 @@ typedef struct content_stream
    uint32_t crc;
 } content_stream_t;
 
-/**
- * main_load_content:
- * @argc             : Argument count.
- * @argv             : Argument variable list.
- * @args             : Arguments passed from callee.
- * @environ_get      : Function passed for environment_get function.
- *
- * Loads content file and starts up RetroArch.
- * If no content file can be loaded, will start up RetroArch
- * as-is.
- *
- * Returns: false (0) if rarch_main_init failed, otherwise true (1).
- **/
-bool content_load(int argc, char **argv,
-      void *args, environment_get_t environ_get);
+typedef struct content_ctx_info
+{
+   int argc;                       /* Argument count. */
+   char **argv;                    /* Argument variable list. */
+   void *args;                     /* Arguments passed from callee */
+   environment_get_t environ_get;  /* Function passed for environment_get function */
+} content_ctx_info_t;
 
 void content_push_to_history_playlist(bool do_push,
       const char *path, void *data);
diff --git a/frontend/frontend.c b/frontend/frontend.c
index 0eddcc29d0..33ee3c3877 100644
--- a/frontend/frontend.c
+++ b/frontend/frontend.c
@@ -117,11 +117,15 @@ int rarch_main(int argc, char *argv[], void *data)
    
    if (frontend_driver_is_inited())
    {
-      ret = content_load(argc, argv, args,
-            frontend_driver_environment_get_ptr());
+      content_ctx_info_t info;
 
-      if (!ret)
-         return ret;
+      info.argc            = argc;
+      info.argv            = argv;
+      info.args            = args;
+      info.environ_get     = frontend_driver_environment_get_ptr();
+
+      if (!content_ctl(CONTENT_CTL_LOAD, &info))
+         return 0;
    }
 
    runloop_ctl(RUNLOOP_CTL_SYSTEM_INFO_GET,  &system);
diff --git a/menu/menu_content.c b/menu/menu_content.c
index 78c3108911..f92c3c330f 100644
--- a/menu/menu_content.c
+++ b/menu/menu_content.c
@@ -85,6 +85,7 @@ static void menu_content_environment_get(int *argc, char *argv[],
 
 static bool menu_content_load(void)
 {
+   content_ctx_info_t content_info;
    char name[PATH_MAX_LENGTH];
    char msg[PATH_MAX_LENGTH];
    bool msg_force       = true;
@@ -98,7 +99,12 @@ static bool menu_content_load(void)
    if (*fullpath)
       fill_pathname_base(name, fullpath, sizeof(name));
 
-   if (!(content_load(0, NULL, NULL, menu_content_environment_get)))
+   content_info.argc        = 0;
+   content_info.argv        = NULL;
+   content_info.args        = NULL;
+   content_info.environ_get = menu_content_environment_get;
+
+   if (!content_ctl(CONTENT_CTL_LOAD, &content_info))
       goto error;
 
    if (*fullpath)